Easy to customize
Open CSS-file so you could add your own web-site styles
Single Sign-on with social networks
Plugin collect all users to your base and they can login from social networks also.
Supports WP multisite
One license is valid for all your network
You can allow users to like and dislike each other’s comments. All information about those is stored in your database
Encourage the most active users by adding a gamification to commenting process.
Plugin perfectly interacts with pictures (even GIFs) and embed from social network
If your site is responsive the comments will also look wonderful on the mobile screen. Of course it’s Retina.