How To Achieve Reader Engagement
Does it seem like your website’s readership traffic has dropped? Haven’t received comments, responses, or posts on your site in a while? You always thought it would never happen to your blog, but here you are, wondering how and why it happened. What are the reasons for low reader engagement?
Your site and blog are slumping and you have to fix it.
There is one primary reason for the decline of your copy effectiveness: low reader engagement. In other words, you have not shown how much you care about your community and haven’t listened or responded to their voice. However, whether you recognize the need for community development or not, reader engagement is a vital necessity for your blog.
What is Reader Engagement?
Okay, so you know you need to drive traffic to your site. The first thing to understand is what reader engagement is about, and the three keys to increasing traffic to your site
According to reader response theory, readers are taking either an aesthetic approach (living the story) or efferent method (factual info) from a reading process. That is, if your content does not provoke any feelings or isn’t interesting, informative, or attractive to your readers by means of genuine information, you’re stuck. However, you shouldn’t create valuable content exclusively, you have to link your content with the needs of your audience to provoke responsiveness.
Tom Masters, a well-known blogger and the author of Blogging Quick and Easy, underlines that “blogs should connect with their readers”.
This is what reader engagement means; constant communication. Reader involvement includes perspective and politics of the website, as well as writing style and commentary.
Blogging can be extremely beneficial to your business. Having a blog enables you to: increase searching engine traffic hits, support your social media campaigns, show your authority in the field, raise conversion, improve lead generation, and more.
Or you can decide to go without a blog.
It is your choice. You are the one to choose whether to impress your readers with the state-of-the-art ideas and competency in your industry and build long-term relationships with them, or on the contrary, completely kill your brand by the content you don’t generate.
In other words, reader engagement is all about understanding the needs of your audience and presenting your ideas in that same way.
So, a bit of advice: define your writing perspective from the beginning of your blogging career and stick to it. This does not mean that you shouldn’t be flexible, it just means you should stand out from the crowd.