Three Keys You Must Know About Reader Engagement
Does it seem like your website’s readership traffic has dropped? Haven’t received comments, responses, or posts on your site in a while? You always thought it would never happen to your blog, but here you are, wondering how and why it happened. What are the reasons for low reader engagement?
Your site and blog are slumping and you have to fix it.
There is one primary reason for the decline of your copy effectiveness: low reader engagement. In other words, you have not shown how much you care about your community and haven’t listened or responded to their voice. However, whether you recognize the need for community development or not, reader engagement is a vital necessity for your blog.
What is Reader Engagement?
Okay, so you know you need to drive traffic to your site. The first thing to understand is what reader engagement is about, and the three keys to increasing traffic to your site
According to reader response theory, readers are taking either an aesthetic approach (living the story) or efferent method (factual info) from a reading process. That is, if your content does not provoke any feelings or isn’t interesting, informative, or attractive to your readers by means of genuine information, you’re stuck. However, you shouldn’t create valuable content exclusively, you have to link your content with the needs of your audience to provoke responsiveness.
Tom Masters, well-known blogger and the author of Blogging Quick and Easy, underlines that “blogs should connect with their readers”.
This is what reader engagement means; constant communication. Reader involvement includes perspective and politics of the website, as well as writing style and commentary.
Blogging can be extremely beneficial to your business. Having a blog enables you to: increase searching engine traffic hits, support your social media campaigns, show your authority in the field, raise conversion, improve lead-generation, and more.
Or you can decide to go without a blog.
It is your choice. You are the one to choose whether to impress your readers with the state-of-the-art ideas and competency in your industry and build long-term relationships with them, or on the contrary, completely kill your brand by the content you don’t generate.
In other words, reader engagement is all about understanding the needs of your audience and presenting your ideas in that same way.
Advice: Define your writing perspective from the beginning of your blogging career and stick to it. This does not mean that you shouldn’t be flexible, it just means you should stand out from the crowd.
Writing style is a combination of a blogger’s voice and manner to represent thoughts, along with his/her way to perceive and engage the audience. That is, it’s highly interlinked with the blogging perspective.
A little ambiguous, right?
Well, a writing style is the way one expresses him/herself through the writing. It can be compared to the clothing style of a person. Whether you admit it or not, you have fashion style. It is the same about your writing. Every blogger has his/her own voice, disposition, ideas, filler words, etc. Once you find your exclusive writing style, try not to change or modify it. The writing style is the “personality” of a blogger. You should be developing it, not jumping from one style to another.
In the interim, having your particular writing style doesn’t mean that you should exclude your readers from it. Bloggers should carefully nourish relationships with the readers and pay attention to their needs. For instance, you could let them identify writing mistakes allocated in your content. There are a multiple plug-ins available on WordPress.
Mistape, the free error-notification plugin for WordPress powered websites, is the perfect option for you. The cutting-edge design and simplicity of use puts Mistape beyond other options on the online market.
Spending only minutes of your time to set up, you’ll get an awesome functionality:
Have you ever felt excluded? Imagine you go to buy an airplane ticket at the tourist agency. You walk into the office. You stand in the middle of the room for a few minutes, but no one greets you or even asks if they can help you. You start wandering around, but employees are so preoccupied checking out YouTube videos, they don’t even raise their heads up at you. You would obviously leave the office and tell your friends about that negative experience and never return to that business.
Quite the same thing is happening if you are not answering your readers’ queries in a timely manner or don’t have a user-friendly comment section on your website. Your readers are out of circle and don’t have a forum to share their thoughts.
Users require more ways to express themselves these days: social networks, photos (selfies), videos, memes, vines, etc. That’s why your website’s commentary is so important for reader’s engagement.
That places a lot of challenges for comments and topics to stay live and current, especially with the ever-growing social network communication, amount of spam and derogatory comments.
Another common issue is that WordPress comment systems can promote sponsored comments on a website and not even notify the owner about it. For instance, it happened to the popular WordPress resource WPbeginner.com.
Disqus offers publishers ability to earn little extra $$ if you enable Promoted Discovery which shows sponsored stories in the related posts section that Disqus can add. Since we didn’t want any advertisement from them, we had all the settings unchecked. However we accidentally ran into what they called a “bug” where Disqus was inserting affiliate links in our blog post content without our permission.
Such behavior of some third-party commentary systems forces websites to move back to original WordPress comments, or, such as the case of Michael Hyatt’s blog, close the comments feature completely.
Do you need comments on your website?
Yes you do.
Even with the possible issues connected to the use of comments on your website, there is no better way to engage with your readers than via the comments interaction.
While commenting on a post, they not only express the gratitude and feelings about the reading, visitors can add points that might have being omitted in a blog post. Taking a closer look into the comments might also reveal new topics to be discussed on your website. Comments might be used to “test” what your readers like or dislike about your blog.
Comments are essentially the “live” metrics of your website’s vital conditions. For instance, you want to get revenue from web advertisements and have a high number of unique monthly visitors. You might feel that this is enough, but that is not the case. If there are no comments on your website, this is clear evidence you don’t have regular readers in your community, which is a bad thing for advertising and your web resource in general.
Working in the field of WordPress development since 2009, deco.agency has created hundreds of quality content websites for different means and purposes. We’ve been working with television, international communication, popular blogs, corporate websites, and several other projects. And, all of those websites are being put between a rock and a hard place while attempting to choose the best comment platform for their site.
At last, our agency has pulled together all of the knowledge and experience we have to craft our own WordPress comments: de:comments. Our plugin combines features and elements of the most popular comment systems available on the market and satisfies 95% of our clients. For more detailed info, please check out reviews of de:comments at WPKube.com or WPBeginner.com.
In addition, note that de:comments is also a great way to moderate spam or threatening comments on your site. It’s especially useful for websites with large communities.
Here is all you have to do to ban a specific commenter right from the front-end:
In addition, you can ban and delete all comments from a specific visitor:
You can also block comments from the WordPress dashboard, “Users” section:
What’s more, de:comments is 100% compatible with Akismet, and works with standard WordPress settings where you can adjust moderation stop-words.
In summary, web-magazines and site managers should understand how significant the reader’s engagement is for their readership and popularity. Blogs should combine the writing perspective, styles, and commentaries so as to be up-to-date and trendy in its niche. The reader’s engagement is equally important for your blog as the actual content. Always engage your audience to avoid becoming outdated or out of touch.
We are eager to hear what you think about reader’s engagement.
Please leave your comments below, and thanks for reading!