Videos And GIFs In Your Content
Last week we talked about how pictures can have a huge impact on your readers’ engagement. Today we will elaborate as there are things that can interest people even more.
Speaking of the prerequisites of any successful text, you should make it visual, informative, fun, interesting, funny, and/or entertaining. GIFs are an all-in-one option for such occasion.
Human attention is generally attracted to motion. For example, you’ve probably been frequently distracted from whatever you’re doing once someone enters the room, simply because of their motion.
A GIF is a dynamic motion which appears on the screen to the reader and catches his/her eye right away.
More numbers to prove this point: According to the Email Institute, GIFs increased the click-through rates by 26%. Bluefly learned that emails with GIFs raised the revenue by 12%.
What’s most important, animated GIFs are most likely the types of images that get shared from a blog post. Simply check the data crunched by Quick Sprout:
The Marketing Sherpa case study results state that including videos in your content will increase an average time-on-site by 100% per visitor!
Yep, it doubles the time a reader spends on your page!
For instance, while mainstream viewers spend on a website is equal to one and a half minute, including short videos in the content, extends this to over three minutes.
Of course, you must make sure that your community has an option to embed videos into comments as well. A reader should easily grab and drop the link into a comment. Such features should also cover a wide range of video-hosting websites ( e.g. YouTube.com, Vimeo, etc.)