Why Images Are So Important


Inserting images into your content is the most effective way to boost a readership.

While online marketing has long been using the “Content is King” motto, it seems not to be so realistic today. Visuals, and particularly photographs, have become far more attractive than just plain text.

People are overwhelmed by the flood of information they receive daily. They skip a lot of text while searching the web. Why? Because readers don’t want to spend their precious time on boring material.

Face the plain truth: text by itself is not entertaining enough.

Pictures serve as the cherry on a pie for your blogs. The principal aim of any online photo is to catch the viewer’s attention. In other words, it is bait for the fish.

Photos are also used to dilute your texts with some entertainment. According to Dr. John Medina, a professional in the field of human brain genetics, people typically stay focused for about 10 minutes. If you want to catch (or keep) their attention after that time, you’d have to refocus their attention again. So photographs are used to refocus a reader’s attention.

Here are some picturesque stats to prove this point. Buffer’s blog states that tweets with an embedded image get an average of 150% more retweets. Posts with images get 94% more total views. Images are generally 37% more popular than text-only posts on Facebook.


Photographs work not only for social media but for WordPress comments too.

Keeping in mind the handful of the stats about the use of images in online discussions, de:comments was designed as an ultimate way to share pictures in the comments. The plugin allows visitors to add high definition photographies right into the comment box.

Besides, you can embed pictures both from your desktop or by adding a link. All you have to do is to choose the pic and hit the “submit” button.

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